Blogging is quite the buzzword lately. Everyone has a blog, even my mother has posted to a blog she shares with my sister... once. Blogs come in many different forms. You'll find diaries, instructional writings, hobby blogs, fashion blogs, housing decor, political, and so much more. You name it, there is a blog for it.
A type of blog that has become very popular in the Etsy community is a blog that is related to your craft and your Etsy shop. They serve not only as a place to keep your favorite customers updated with what you are doing, but also to promote your shop and wares to the world. Many people are skeptical as to if this is a useful tool when promoting your Etsy shop. Just like any type of promotion, you get from it what you put into it.
Laurie of Glassbead recently pointed me in the direction of a blogger, Peg Corwin, who recently blogged about, well, blogging. You can read the post here: All About Blogging for Small Biz. The points are good and I believe that yes, you can use your blog to promote and bring business to your shop just by maintaining a blog.
Many of our AREtsy members keep up with their blog. I'd love to list them but am deathly afraid that I will leave several, amazing bloggers out. So, go forward, AREtsy, and update your blogs (or start one if you don't already have one).
The lovely item pictured above is titled "At Least Once a Week" and can be found in DeniseFelton's shop. Do you update your blog at least once a week? You should!